In 1978, Snyder and some partners bought the former western headquarters of Prudential Insurance on Wilshire Boulevard and renovated it to rent to tenants. “He had the most optimistic view of the future.” “Jerry was always reinventing himself,” said longtime partner Cliff Goldstein, who went on to co-found the real estate company GPI Cos. Over the next four decades, he shifted with market demands from building offices to retail centers to multifamily structures. into a developer of commercial properties. In the late 1970s, as the economy stagnated and home building slowed, Snyder transformed J. and became a major home builder in Southern California and also built in other states. By the age of 22 he was building 2,000 homes a year. In the post-World War II era, he capitalized on a provision of the GI Bill that allowed veterans to buy homes for no money down. As he gained experience he began building small subdivisions and then made a jump in scale after he persuaded Home Savings & Loan to finance construction of an 80-home community in Orange County. Soon he moved from remodeling to building individual homes. At 19 he decided that he knew enough about construction from working with his carpenter father to start a home remodeling business.Īlthough he was on his own, he had business cards printed that said Snyder & Son to imply to potential customers that there was an older grown-up behind the scenes. He attended one semester at UCLA but found himself too restless for school and instead served a brief stint in the Navy.
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